Unchained Unconfirmed: How MetaMask Grew Its Monthly Active Users By 5X in the Last 6 Months - Ep.233
Apr 30, 2021
Dan Finlay, co-founder of MetaMask, shares insights into the wallet's remarkable growth, seeing a 5x increase in users largely driven by the NFT boom. He discusses how MetaMask evolved from a browser extension to a mobile wallet, improving accessibility for users in emerging markets. The conversation highlights the importance of grassroots education in crypto adoption and the necessity of enhancing wallet security. Finlay also teases upcoming features aimed at optimizing user experience and addressing challenges like onboarding new users.
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MetaMask Growth Drivers
- MetaMask's user base quintupled due to increased NFT interest and better scaling solutions.
- These factors made crypto more accessible and affordable.
MetaMask User Base
- MetaMask attracts diverse users, from emerging markets to DeFi enthusiasts, NFT collectors, and gamers.
- The platform's growth is largely organic, driven by peer-to-peer education and adoption.
Organic Growth in Emerging Markets
- Despite no targeted marketing, India and Indonesia are among MetaMask's top five user countries.
- Early adopters within communities spread the word about MetaMask to others.