Cal touches on the story of two brothers from Needham, Massachusetts, Bert and Johnny Jacobs, who converted their eternal optimism into a t-shirt business that is now a burgeoning company which provides assistance to a million children every year. It wasn’t easy at the start. The brothers spent five years driving around the country in a van trying to sell their t-shirts -- with little success. After five years they had a combined $78 between them. But then the smiling face of a character they called Jake next to the words Life Is Good sold 48 t-shirts in 45 minutes. And they knew they were onto something. The rest is history. Cal taps into his buddies – Bert and Johnny -- for inspiration as he closes in on the deadline for Million-Dollar May. Prepare to sing along.
Big Questions with Cal Fussman