The Town with Matthew Belloni Why Fox Is Finally Entering the Streaming Wars
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Aug 20, 2025 In this engaging discussion, Pete Distad, CEO of Direct-to-Consumer for Fox Corp and former Apple executive, delves into the launch of Fox One, the network's entry into streaming. He reveals their strategy to combine news, sports, and entertainment seamlessly. The conversation touches on pricing challenges, the risk of cannibalizing cable subscribers, and the potential bundling with ESPN. Distad also highlights the evolving trends in sports accessibility and audience engagement, making for a forward-looking exploration of the streaming landscape.
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Fox One Aims For New Digital Audience
- Fox One packages broadcast, news, and sports into one $20 streaming product aimed at cord-nevers and cord-cutters.
- Fox positions the price high to attract new customers without heavily cannibalizing its strong linear business.
Holistic Distribution, Not Intentional Limiting
- Pete Distad frames Fox's strategy as holistic distribution rather than deliberately limiting success.
- The company wants to reach unserved customers while preserving the aggregated pay-TV sports experience.
College Students Think Streaming Is TV
- Distad recounts asking college students how they get sports and news and they named live TV services like YouTube TV.
- He uses that example to show younger viewers already consume 'TV' via streaming distribution.
