
Why Fox Is Finally Entering the Streaming Wars
The Town with Matthew Belloni
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Streaming Strategies for Unserved Audiences
This chapter discusses innovative strategies for engaging sports fans and other unserved customers in the streaming and pay TV sectors. The conversation highlights Fox's new streaming service, Fox One, its pricing strategy, and how it seeks to balance profitability with customer interest while addressing viewer preferences. Additionally, the chapter explores the implications of evolving content bundling and partnerships, particularly with ESPN, in a rapidly changing media landscape.
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