I speak with Allen Gannet founder and CEO of TrackMaven about their marketing strategy. Allen tells me about how they mange their content, we discuss the gated/ungated debate, how they have run up to 10 events per month in the past, how long their marketing cycle is (longer than you might think) and the strategies that are really killing it for them. They also undertake a lot of paid social media and search marketing. We also discuss Allen’s new book (The Creative Curve) and how MarTech is taking over. This is a fascinating episode with tons of insight into a fast growing SaaS business.
Marketing Strategies Podcast