Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Weekly Buzz 7/24/25: Amazon PPC Targeting Hack | New Amazon Fee Explainer

7 snips
Jul 24, 2025
Amazon's pricing tactics have shifted, particularly for low-cost items, while Walmart is taking the opposite approach by lowering prices. A new fee explainer tool is being introduced to help sellers understand account charges better. Additionally, innovative features like the 'Share of Voice' and upgraded Influencer Finder tools are set to enhance marketing strategies for sellers. Finally, insights on early registration for an Amazon event provide sellers with opportunities to stay ahead in the competitive e-commerce landscape.
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ADVICE

Boost PPC With Historical Targeting

  • Use Helium 10's product targeting and black box tools to find historic frequently bought together products.
  • Target these complementary ASINs in sponsored display ads for higher conversions and bundling opportunities.
INSIGHT

Amazon Raises Prices Controversially

  • Amazon quietly increased prices on many low-cost items, sparking debate over pricing strategy.
  • Walmart lowered prices on many of the same items, showing divergent retail responses to tariffs.
ADVICE

Track Competitors With Helium 10

  • Add competitor ASINs to Helium 10 Insights dashboard to track price and listing changes automatically.
  • Stay ahead by getting notified of competitor updates without manually checking listings.
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