
The SSI Orbit Podcast – Self-Sovereign Identity, Decentralization and Digital Trust #76 - Essential Tips for Designing Decentralized Ecosystems (with Antti Kettunen)
Jun 28, 2024
Antti Kettunen, an ecosystem architect, dives into the complexities of designing decentralized digital trust environments. He emphasizes the need for holistic incentive models that focus on collaboration over mere technology. Key discussions include contrasting value chains in centralized and decentralized systems, the importance of coordinated governance, and the critical role of payment systems in user experience. With practical insights for fostering adoption, Kettunen offers a blueprint for creating ecosystems that deliver sustainable value for all stakeholders.
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Decentralized vs. Centralized Value Chains
- Decentralized ecosystems struggle because they treat value exchange like centralized platforms.
- Issuers, holders, and verifiers operate as disconnected entities, unlike centralized platforms.
Apple's Ecosystem Mastery
- Apple's success stems from its mastery of building multifaceted ecosystems, like Apple Pay.
- This incentivizes other organizations to join, demonstrating effective ecosystem design.
Value Realization in Credential Exchange
- The value of a credential is only realized during its presentation and usage, not just issuance.
- A larger value chain connecting issuers and relying parties is crucial for realizing this value.


