Second Nature The Underrated Skill Every Brand Needs
Jake Thomas is the wizard at one of the most important, but also most commonly overlooked skills in brand building. He writes the Creator Hooks newsletter and founded Creator Hooks Pro, a software service that helps brands and creators tackle impactful copywriting. His primary focus is YouTube titles - but that same skill set applies to all forms of writing where capturing attention is the primary objective.
Show Notes:
Jake Thomas: https://www.linkedin.com/in/jake-thomas-creator-hooks/
Creator Hooks: https://creatorhooks.com/
Creator Hooks Pro: https://pro.creatorhooks.com/
Salt Strong: https://www.youtube.com/user/saltstrong
Jake's Think Media Interview: https://www.youtube.com/watch?v=zU-xcCGCNQ4
Brand, Product, Content:
Age of Propaganda: https://amzn.to/4inawNf
Cashvertising: https://amzn.to/4inawNf
Pre-suasion: https://amzn.to/43tKqE2
The Adweek Copywriting Handbook: https://amzn.to/4bq0jgY
The Five Year Journal: https://amzn.to/41rFsVJ
Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media
Meet us on Slack: https://www.launchpass.com/second-nature
Follow us on Instagram: https://www.instagram.com/secondnature.media
Subscribe to our newsletter: https://www.secondnature.media
Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia