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Braintrust functions as an end-to-end platform designed for the development of AI applications. It assists companies like Notion, Airtable, and Instacart in various areas such as evaluations, observability, and prompt development. This platform emerged from Ankur Goyal's experience in AI, particularly during his tenure with Empira and Figma, where he encountered recurring challenges in product development. The inception of Braintrust was driven by a need for effective solutions during the AI application lifecycle, highlighting the consistent problems that arise in both pre- and post-large language model (LLM) contexts.