The Fitness Business Podcast with Erin Dimond and Jordan Dugger EP | 691 - The Anti-Discount Black Friday Strategy (How Our Clients Added $64K in One Week)
We've been through the trenches the last 6 years figuring out how to best utilize Black Friday to both help grow our business and help those who need our help. Today's episode is bringing you the best of what we've succeeded in and helped thousands of online coaches do the same.
We'll talk about why people buy more during Black Friday, how to add more value without discounting your coaching, and share an upcoming free masterclass with you where I break this down in even more detail.
Time Stamps:
(0:55) Leveraging Black Friday
(2:20) How Discounts Hurt Our Brand
(3:23) Free Masterclass
(4:05) Why People Buy More During Black Friday
(9:02) Adding Value Without Discounts
(12:18) Reminder of Our Free Masterclass
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