2: Rich Drake on Building a Lead Generating Machine

This week we are talking to Rich Drake, CEO of the Houston franchise of Renters Warehouse. In the last four years, Rich and his team have built out the largest Renters Warehouse franchise in the nation, in terms of revenue, growth rate, and the number of units.  In this interview, we talk about how they market and how they've been leveraging local networking events to help build a lead generating machine.