Francisco del Rio and Diego Silva, co-founders of LATAMVet, are revolutionizing the veterinary market in Chile. With backgrounds in engineering and finance, they share their inspiring journey from corporate careers to entrepreneurship. They discuss the challenges of trust and valuation during clinic acquisitions, emphasize building relationships with sellers, and navigate the complexities of operating during COVID-19. Their innovative strategies focus on digital management systems and a vision for expansion into neighboring countries, fueled by the growing trend of pet humanization.
Francisco Del Rio and Diego Silva successfully employed a roll-up strategy in the fragmented veterinary market by completing five acquisitions in Chile.
Building trust and understanding the seller's perspective were crucial for LATAMVet to navigate the skeptical attitudes of local veterinary owners towards selling.
LATAMVet aims to expand regionally by establishing a network of at least 100 clinics across Latin America within five years, enhancing brand recognition.
Deep dives
Introduction to Veterinary Roll-Ups in Chile
The discussion begins with the introduction of the concept of roll-ups, a business strategy where companies acquire and consolidate smaller firms in a fragmented industry. Francisco del Rio, motivated by entrepreneurial aspirations, connected with peers from his MBA program who successfully executed a similar model in the veterinary sector in the U.S. Despite lacking experience in the veterinary field, he recognized the potential for a similar venture in Chile. Teaming up with Diego Silva, the duo has already completed five acquisitions, aiming to increase that number significantly by the end of the next year.
Challenges in the Chilean Veterinary Market
One of the critical challenges faced in the Chilean veterinary market is the lack of owners willing to sell their businesses at reasonable prices. Many practice owners are primarily technicians, focusing on the clinical side while neglecting business management aspects, creating opportunities to implement operational improvements. Furthermore, building trust is essential, as the local culture is not accustomed to business owners selling to outsiders. Access to capital remains another hurdle, as local investors are often hesitant to finance roll-up ventures, creating a gap between the need for funding and the ability to secure it.
Operational Improvements Post-Acquisition
Post-acquisition, the team identified several areas for operational improvement that could significantly enhance the efficiency of the clinics. Implementing a customer relationship management (CRM) system was paramount, as many clinics relied on outdated methods like spreadsheets and paper records. Additionally, establishing economies of scale through negotiated supplier agreements allowed clinics to benefit from lower prices on supplies. They also focused on improving employee satisfaction and productivity by introducing variable compensation structures and offering employee benefits, which fostered a more motivated workforce and improved clinic performance.
Long-Term Vision for LATAMVet
LATAMVet's long-term vision encompasses not only the expansion of veterinary clinics within Chile but also establishing a network across Latin America, particularly in Peru and Colombia. The goal is to have at least 100 clinics across these countries within five years, with 15 clinics targeted for the next year alone. This forward-looking approach considers a robust strategy for scaling operations and enhancing brand awareness, making it easier to approach potential sellers. The company's mission is to create a more professional veterinary ecosystem that positively impacts both pet care and the local economy.
Navigating Brand Awareness and Market Entry
Building brand awareness has been a critical component of LATAMVet's strategy, as the team actively participates in veterinary conferences and networking events to connect with potential sellers and industry leaders. Their efforts have led to increased credibility and visibility within the veterinary community, transitioning their identity from unknown entrants to respected players in the market. They also emphasize the importance of understanding the unique needs and aspirations of veterinary clinic owners, as this fosters stronger relationships and increases the likelihood of successful negotiations. Through this proactive approach, LATAMVet is positioning itself as a leading consolidator in the industry.