Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Think You Know Your Podcast Listeners? Think Again.

Jan 2, 2024

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How important is your podcast avatar, really? If you want a podcast that increases listeners’ trust in you as the expert and converts those listeners to leads and clients — it’s more than essential. It’s the key to unlocking your podcast's true potential.

But if you think you know your podcast avatar, think again. Most people haven’t gone deep enough to truly understand their ideal listener. They stop at basic demographics and miss the goldmine of insights that come from digging into psychographics.

To create a podcast that not only attracts but also engages and converts, you need to make your listener feel like you’re talking only to them, and that takes knowing your listener on a deeper, more personal level. This is where real growth happens.

So if you’re ready to have listeners hanging on your every word and set yourself apart from 99% of other podcast hosts who aren’t doing this, hit play and let’s make your business bingeworthy.

0:03 - How to Make Your Listener Feel Like the Only Person in the Room

1:33 - Why Your Podcast Avatar Should Be a Real Person

7:22 - Why Speaking to One Listener Helps Build Trust and Keep Them Coming Back

8:51 - How Many Episodes Should You Publish Each Week?

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