Self-Publishing with ALLi
The Power of LinkedIn for Book Promotion: The Self-Publishing with ALLi Podcast Featuring Dale. L. Roberts
Jan 29, 2025
In this discussion, LinkedIn expert Sue Ellson shares her extensive knowledge on personal branding and online networking. She reveals how authors can optimize their LinkedIn profiles and utilize unique features like newsletters to engage with their audience. The conversation emphasizes the vital role of networking, leveraging analytics for promotional strategies, and finding collaboration opportunities. Sue’s insights empower authors to enhance their visibility and market their books effectively in the expansive world of LinkedIn.
34:23
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Quick takeaways
- Authors should create a compelling LinkedIn profile by sharing their personal stories and professional backgrounds to enhance visibility and credibility.
- Networking through personalized connection requests and engaging with industry professionals is crucial for authors to build valuable relationships in their genre.
Deep dives
Building an Author Presence on LinkedIn
Establishing a strong presence on LinkedIn begins with crafting a compelling personal story within your profile. Authors are encouraged to complete their profiles thoroughly, including a professional photo and a personalized URL, to enhance their visibility in search results. By sharing their narrative on LinkedIn, authors can establish credibility and help potential readers and collaborators understand their expertise and writing background. This is particularly crucial in a professional network where connections often lead to opportunities and interactions that can elevate an author's visibility.
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