Self-Publishing with ALLi

The Power of LinkedIn for Book Promotion: The Self-Publishing with ALLi Podcast Featuring Dale. L. Roberts

6 snips
Jan 29, 2025
In this discussion, LinkedIn expert Sue Ellson shares her extensive knowledge on personal branding and online networking. She reveals how authors can optimize their LinkedIn profiles and utilize unique features like newsletters to engage with their audience. The conversation emphasizes the vital role of networking, leveraging analytics for promotional strategies, and finding collaboration opportunities. Sue’s insights empower authors to enhance their visibility and market their books effectively in the expansive world of LinkedIn.
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ADVICE

Getting Started on LinkedIn

  • Complete your LinkedIn profile and customize your URL.
  • Tell your story and connect with everyone you meet from now on.
INSIGHT

Why LinkedIn?

  • LinkedIn is a professional network owned by Microsoft, unlike platforms owned by 'megalomaniacs'.
  • It's a powerful publishing tool where articles can rank higher in Google search than website articles.
ADVICE

Creating a Standout Profile

  • Convey energy and enthusiasm in your profile picture, reflecting your personal style and genre.
  • Your headline should clearly communicate who you are, as most people primarily focus on your photo and headline.
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