The B2B Playbook #35: Analysis - OwnBackup's Helpful Content
This week’s analysis of helpful content has us chuckling to ourselves.
When we gave the example of a cyber security business in our discussions on helpful content, we didn’t expect to find such a business putting out helpful content for us to analyse! Or at least not targeting us!
But that’s exactly what we did find. So this week, we’re talking about OwnBackup’s helpful content on LinkedIn.
We discuss why their detailed blog has a great topic and shows good understanding of their dream customers, but also leaves a few key areas for improvement.
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