The Creative Penn Podcast For Writers Book Discoverability In An Age Of AI. GEO For Authors With Thomas Umstattd Jr.
37 snips
Jun 13, 2025 
Thomas Umstattd Jr., CEO of AuthorMedia.com and an award-winning speaker, dives into the transformative effects of AI on book discoverability. He discusses Generative Engine Optimization (GEO), which could replace traditional SEO practices. Thomas explains how authors can adapt their websites to be AI-friendly and offers insights on utilizing platforms like Goodreads for greater visibility. He emphasizes staying positive in this changing landscape, while exploring the future of AI agents in book buying and how they can benefit authors.
AI Snips
Chapters
Transcript
Episode notes
Thomas' AI Book Recommendation Test
- Thomas observed AI technology recommending books using images at Google I.O. conference.
- He noticed AI's rising role in people's daily search and recommendation habits, offering a new discovery chance for authors.
Create Detailed Book Pages
- Create individual pages for each book on your author website for better AI understanding.
- Enrich each page with detailed content like FAQs, discussion questions, and high-quality images.
Use FAQ Schema and Alt Text
- Use frequently asked questions on your website with schema markup to help AI provide accurate answers.
- Add descriptive alt text to images to assist AI understanding and improve accessibility.