Marc Luanghy, an award-winning trademark attorney and entrepreneur with over 20 years of experience, discusses critical aspects of intellectual property. He emphasizes the need for entrepreneurs to protect their trademarks to avoid legal pitfalls. Marc introduces the Power Trademark 360 framework, explaining how it can drive business growth. The conversation highlights the intersection of sustainability and IP, particularly in eco-friendly branding and the emerging trends in carbon finance. He also addresses common mistakes businesses make in protecting their assets.
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volunteer_activism ADVICE
Register Trademark Early
Always register your trademark before investing in marketing or branding.
Verify your brand name is free to use to avoid legal risks and financial loss.
insights INSIGHT
Green Branding Trend
Sustainability and green branding have become central in corporate strategy.
Companies use innovative, eco-friendly technologies that can be patented and licensed, adding value.
volunteer_activism ADVICE
Power Trademark 360 Method
Use the Power Trademark 360 method to build a distinctive, thriving brand.
Exploit trademarks proactively to generate revenue, not just defend them.
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Marc is an award-winning trademark attorney and experienced entrepreneur with over 20 years of launching and scaling businesses. He created the Power Trademark 360, a comprehensive framework that empowers entrepreneurs to leverage trademarks for business growth and sustainability.
What are some emerging trends in intellectual property that entrepreneurs should be aware of?
How do you see intellectual property intersecting with sustainability and social impact, particularly in the African market?
What inspired you to develop the Power Trademark 360, and how does it benefit entrepreneurs?
How can a strong IP strategy turn intangible assets into business growth drivers?
What are the most common mistakes entrepreneurs make when it comes to protecting their intellectual property?
Marc Luanghy
Marc is an award-winning trademark attorney and experienced entrepreneur with over 20 years of launching and scaling businesses. Holding a Master’s in Entrepreneurship from Cambridge University, he has worked across various industries, including tech, fashion, sports, and health, advising startups and SMEs on brand protection and growth. As a former consultant at WIPO, Marc brings deep expertise in intellectual property strategy, helping businesses avoid legal pitfalls and fortify their brand value. He created the Power Trademark 360, a comprehensive framework that empowers entrepreneurs to leverage trademarks for business growth and sustainability.
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