Excellent Executive Coaching: Growing Your Business and Enhancing Your Craft. cover image

EEC 369: From Startup to Scale Up, with Marc Luanghy

Excellent Executive Coaching: Growing Your Business and Enhancing Your Craft.

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Harnessing Trademarks for Strategic Growth

This chapter explores the transformative role of trademarks in business strategy, emphasizing their importance as strategic assets for growth rather than just protections. It introduces the Power Trademark 360 method and discusses practical applications of intellectual property in enhancing brand visibility and creating competitive advantages, particularly in the restaurant industry.

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