Freelance to Founder cover image

Freelance to Founder

[Q&A] Team Size to Call Yourself an Agency

Jan 28, 2025
How many people do you need to officially call yourself an agency? The hosts dive into this intriguing question, discussing the blurred lines between freelancers and agencies. They share insights on ideal team sizes and the tipping point when teams become too large. The conversation takes a humorous turn, exploring how team size impacts workplace enjoyment and autonomy. Scaling challenges, like managing ten team members, are also addressed, emphasizing the importance of independence and systematic processes for growth.
20:24

Podcast summary created with Snipd AI

Quick takeaways

  • An agency can technically be one person, but client perceptions often require at least two to be recognized as an agency.
  • Maintaining an agency's ideal team size around 10 employees enhances work enjoyment while balancing autonomy and collaborative efficiency.

Deep dives

Defining an Agency

The minimum number of people required to classify oneself as an agency is discussed, with the focus being on the distinction between technical and practical definitions. Although one person can legally establish an agency by filing for an LLC, perceptions differ, as many clients may not recognize a solo freelancer as an agency. The dialogue suggests that having at least two individuals may shift client perceptions, making a branding distinction as clients are more likely to identify a team as an agency. Ultimately, the conclusion is that an agency is defined by the name, highlighting the flexibility in the self-identification of a business.

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