Sales VP Mistakes COSTING Growth | Fix Marginal Reps or Let Them Go? | 3 Keys to Development Plans

Why are so many sales teams built around underperformers? Kelly breaks down the hard truth behind marginal reps, the hamster-wheel excuses that keep them on payroll, and what it really takes to fix it.

Every sales leader has faced it: the likable but ineffective rep who never quite makes quota—and never quite gets fired. In this episode of Sales [UN]Training, Kelly hits the uncomfortable truth that most managers don’t want to confront: your loyalty to marginal performers is killing your team's performance.

Kelly walks through the excuses sales leaders give—“I don’t have time,” “They’re not that bad,” “I haven’t done enough”—and tears them down one by one. He explains how this inertia traps you on a hamster wheel of constant reactivity, leaving little time for what actually grows the business: developing A players and building a high-performance culture.

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You’ll also hear four hard diagnostic questions that reveal whether a rep belongs on your team, and a 3-step framework to ensure your development process actually drives results. Kelly doesn’t just talk sales strategy—he challenges you to lead like your job depends on it.

If you're ready to build a team that sells and stop babysitting those who don't, this is the episode you’ve been avoiding—and absolutely need to hear.

Follow the audio podcast and watch OR listen wherever you are: https://linktr.ee/salesuntraining   Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales. 

Get more Kelly: www.BizLockerRoom.com. 

Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes’ Coaches Council since 2019. 

Music and Editing by Pod About It Productions @dougbranson