Feeling stuck when it comes to growing your brand on social media? Maybe you’re unsure what to post, struggling with engagement, or constantly battling the algorithm. In this episode, I’m joined by Kristina Bartold, co-founder of The Social Snippet and High Vibe Women, to talk about social media strategies that help you grow your audience, build community, and actually make sales. We break down how to be “algorithm-proof”, why trying to be on every platform might be hurting your brand, and the underrated strategy that most businesses completely ignore. Kristina also shares exactly how she built a thriving social media and podcasting agency with 85+ clients, and why community is the secret weapon for long-term success.

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HIGHLIGHTS

00:00 Meet Kristina Bartold, co-founder of The Social Snippet.

07:15 How complementary strengths in creativity and strategy strengthened partnerships.

10:30 What is the biggest mistake businesses make on social media?

17:30 The content strategy that builds trust and engagement fast.

19:15 How can I become algorithm-proof? (hint: new features = growth!)

22:00 Why you shouldn’t try to be on every platform (and how to choose the best one for you).

27:45 How small businesses can compete online without a big budget.

32:00 The mindset shift you need to stop overcomplicating your social media strategy.

40:30 Why setting boundaries is essential for sustainable success.

51:00 Who should be podcasting?

56:30 How Kristina helps businesses with social media & podcasting.

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FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Kristina: @kristina.bartold

The Social Snippet: @thesocialsnippet