

The Ultimate Book Funnel Breakdown (Step-by-Step Tutorial + Real Examples)
Jul 22, 2025
Discover how to transform your book into a powerful lead generation tool. Learn the secrets of building a high-converting book funnel, including landing pages and upsells. Find out why relying solely on Amazon is a missed opportunity and how irresistible bonuses can boost your sales. Delve into the psychology behind buyer decisions and uncover strategies to attract high-ticket clients. Real-life examples highlight effective funnels and common pitfalls to avoid for maximum revenue.
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Transcript
Episode notes
Book Funnels Beat Amazon Sales
- Amazon and Barnes & Noble don't share buyer information with authors.
- Book funnels give authors valuable buyer data and opportunities for multiple sales.
Radio Ad Book Funnel Success
- Rob used a radio ad book funnel 16 years ago to grow his business from zero to over a million dollars.
- This simple funnel involved callers requesting free books by phone, where buyer info was collected.
Maximize Book Landing Page Impact
- Over-incentivize book sales on landing pages with bonuses and social proof.
- Use AI tools like ChatGPT to easily generate key bullet points from your book for marketing.