

Best Seller Secrets
Rob Kosberg
Welcome to the Best Seller Secrets podcast, where experts learn how to crush their business goals with a best selling book! Rob Kosberg is a Wall Street Journal and USA Today bestselling author. He has been featured on ABC, NBC, CBS, Fox, Forbes, and Entrepreneur magazine. On the show, Rob shares his own expertise on authority marketing and the power of writing a book. Tune in every week for practical tips, strategies, and case studies about how writing a book makes clients hunt for your business.
Episodes
Mentioned books

Oct 23, 2025 • 24min
4 Essential Steps to Publish and Launch Your Book Successfully on Amazon
CONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750Want to make sure your book actually sells, not just sits on Amazon collecting digital dust?In this episode, I break down the four critical steps every author must take to publish and launch a successful book.Whether you’re self-publishing or working with a publisher, these steps will help you position your book to attract buyers, earn reviews, and build lasting visibility on Amazon.After helping over 2,000 authors publish, launch, and promote their books and selling over 100,000 copies of my own bestsellers like Publish, Promote, Profit, I’ve seen exactly what works (and what doesn’t) when it comes to hitting bestseller status and keeping sales consistent long after launch week.WHAT YOU’LL LEARN:✅ The #1 mistake most authors make before launch and how to fix it fast✅ How to create a title and cover that instantly grab attention (based on bestseller data)✅ Why 90% of bestsellers have three-word titles and how to write yours✅ How to optimize your Amazon page for visibility and sales (SEO, keywords, and A+ content)✅ The fastest way to build 50–100 reviews ethically in your first 30 days✅ How to use ads, social media, and press releases to explode your visibility✅ Why press releases still work and how to get picked up by hundreds of outlets✅ A real-world, step-by-step launch plan to make your book stand out in a crowded marketYou’ve already done the hard part — writing the book.Now let’s make sure people actually see it, buy it, and talk about it.CONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Sep 23, 2025 • 20min
5 Proven Ways to Crush Your Goals With Your Book (Mindset, Marketing & Monetization)
Most authors stop at publishing their book. But if you want your book to actually work for you, you need clear goals and a proven strategy to reach them.In this training, I share the five foundational steps that every author must take to crush their goals with a book — whether that means landing clients, selling high-ticket services, growing your platform, or booking more media.These are the exact principles I’ve used with my own books (Publish. Promote. Profit., Book Funnel Secrets, and Write With AI) and with the 2,000+ authors we’ve helped launch to bestseller at Best Seller Publishing.WHAT YOU’LL LEARN:🔥 Why every successful book campaign starts with a clear goal (and how to set yours)🔥 How the right mindset separates authors who win from those who give up🔥 The Jim Rohn principle: why you need to make more offers, more often🔥 How to leverage multiple channels (social, podcasts, ads, and more) without burning out🔥 Why perseverance is a superpower for authors and how to stay consistent long term🔥 How to create a simple, executable plan that actually generates resultsYour book is not just a book. It’s a business asset.When you approach it with the right mindset, consistent execution, and a clear plan, it can open doors to speaking, PR, clients, and income you never imagined.CONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Sep 16, 2025 • 33min
How My Book Funnels Generated $27K in 30 Days And How You Can Build One Too
Want to turn your book into a lead-generation machine that attracts premium clients, sells high-ticket offers, and builds real authority in your niche?In this episode, I walk you through the exact book funnels I’m running at Best Seller Publishing, including the real numbers, offers, upsells, and backend monetization strategies we’re using to generate $10K–$30K+ per month from simple book offers.Whether you’re launching your first book or already have one published, this training will show you how to use book funnels to scale your business fast without relying on Amazon royalties or traditional publishing deals.WHAT YOU’LL LEARN:✅ The 4 book funnels I’m running right now and why each has a different backend offer✅ How we sold $4K in front-end product and closed $27K in backend sales in 30 days✅ Why “free + shipping” books still work (if you do this ONE thing right)✅ How to build irresistible bonuses, upsells, and order bumps that boost your average cart value✅ The exact landing page structure we use and why ugly sometimes outperforms pretty✅ Why most funnels fail without a high-ticket offer✅ The psychology behind real buyers and why physical book buyers are often the most valuable✅ A breakdown of our Facebook ad creatives, costs, and which ads are converting best✅ Real talk: what happens when a funnel flops✅ Why your book should sell forever (even if it’s “old”) and how to keep it convertingThis is the exact strategy I’ve used to sell 100,000+ books, build a list of 150,000+ leads, and bring in $30M+ in client revenue — all by giving my books away.If you’ve ever wanted to create a book funnel that actually works, this is the video.CONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Sep 9, 2025 • 21min
Why Every Author Should Create Content: 10 Lessons from 300+ Podcast Episodes
Thinking about starting a podcast, YouTube channel, or even just showing up more consistently online?In this episode, I share the 10 biggest lessons I’ve learned from creating over 300 podcast episodes and more than 1,000 videos.I show you how YOU can leverage content to grow your authority, attract clients, and scale your message… even if you’re just starting out.Creating long-form content is one of the smartest plays you can make for long-term visibility, trust, and lead generation.WHAT YOU’LL LEARN:🎙️ Why podcasting is like writing a book and why I wish I started sooner🎙️ How to overcome perfectionism and start creating consistent content🎙️ The real reason your first few episodes don’t need to be amazing🎙️ Why YOU become the star (and authority) even when you’re the interviewer🎙️ How podcasts create deeper connection with your audience and email list🎙️ The “content flywheel” that multiplies your podcast into reels, shorts & posts🎙️ Why people who binge your podcast are pre-sold before they ever book a call🎙️ What slow growth really means and the power of exponential momentum🎙️ How I landed podcast guests who became clients, JV partners, and friendsIf you’ve ever felt stuck or unsure about starting a podcast or video series, this episode will help you see what’s possible and how to make it work even if you don’t want to do any of the tech yourself.This is the content game plan I wish I had when I was starting.CONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Sep 2, 2025 • 38min
How to Turn Your Book Into a 6-Figure Backend Offer
Want to turn your book into a six-figure backend offer that practically sells itself without burning out or trading time for dollars?In this episode, I’ll show you exactly how to package your expertise into high-ticket services, coaching, or done-for-you programs that scale, serve, and sell.I break down my proven “Proposal, Platform, Process” framework and give you the blueprint for building a backend offer that fuels your business long after the book launch.WHAT YOU’LL DISCOVER:✅ 5 backend models that can turn your book into serious revenue✅ How to price and package offers for profit and scale✅ Why “Done-With-You” and “Done-For-You” offers outperform hourly rates✅ A checklist to identify and attract your perfect high-ticket client✅ The 3 ways to sell your offer and which one works best for you✅ Why authors fail to monetize their books and how to fix it fastYour book is just the beginning. This is how you build the real business behind it.CONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Aug 26, 2025 • 31min
12 Proven Ways to Make Money with Your Book Beyond Royalties
Tired of waiting for royalties to roll in?Want your book to generate real income, land high-paying clients, and unlock speaking, coaching, and consulting opportunities?In this episode, I’m revealing 12 proven ways to make money with your book.I give you strategies used by top authors, consultants, and coaches to turn their book into a client-attracting, cash-generating machine.These are the exact methods I’ve used to help 2,000+ authors monetize their message, sell high-ticket offers, and build 6- and 7-figure businesses off the back of their book.CONTENT PREVIEW:🟡 Why royalties are just the beginning and not the main moneymaker🟡 The “send-it-out” strategy that landed one author $60K in 60 days🟡 How to book paid speaking gigs using your book as a foot in the door🟡 How to build a book funnel that attracts leads every single day🟡 Creating webinars, workshops, and courses directly from your book content🟡 How to leverage your book for podcasts, YouTube, lead magnets, & challenges🟡 The simple workbook & upsell strategy that adds $47+ to every sale🟡 The exact 90-day focus strategy to turn one idea into real revenue🟡 The one tactic most authors completely ignore (and it works like magic)Your book can be your #1 business development tool… if you know how to use it right.This training walks you through exactly how.CONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Aug 22, 2025 • 32min
How to 10X Your Business with Impossible Goals
Feeling stuck, like your book or business has plateaued even though you’re doing “all the right things”?In this episode, I’m walking you through the Be Your Future Self Sprint (inspired by Dr. Ben Hardy's books Be Your Future Self Now and The Science of Scaling), a powerful framework we’re using inside Best Seller Publishing to help authors and entrepreneurs 10X their business, simplify their offers, and achieve “impossible” goals on impossible timelines.You’ll learn the exact method we’re using with our most committed clients to shift from done-for-you-only support into real accountability, transformation, and scale.YOU'LL LEARN THESE:🔵 Why SMART goals keep you stuck and what to do instead🔵 How to create an “impossible goal” that reshapes your entire business model🔵 The 5-part Be Your Future Self Sprint Framework (Frame, Floor, Focus, Teleportation, Accountability)🔵 How to raise your floor and eliminate the tasks, clients, or offers holding you back🔵 The power of focus: why doing LESS is your shortcut to massive growth🔵 What “teleportation” means (and how one partnership could catapult your results)🔵 Real-world examples from Perry Marshall, Ben Hardy, and BSP clients🔵 A daily 3-minute practice to stay in “the gain” and stay accountableWhether you're just launching your book or you've already hit bestseller status, if you know there’s another level waiting for you, this video shows you how to get there.CONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Aug 19, 2025 • 20min
My $429K/Month Book Funnel Breakdown (A-to-Z Walkthrough + Real Stats & Pages Revealed)
Want to turn your book into a lead generation machine that attracts premium clients, fills your calendar with qualified applications, and drives high-ticket revenue, all without spending a dime on ads?In this episode, I’m giving you a full A-to-Z breakdown of my exact Free + Shipping book funnel, the same one that brought in $429,000 in high-ticket sales in just 29 days while breaking even on ad spend.Whether you’re writing your first book or already published, this is the blueprint for turning your book into a client-acquisition engine.WHAT YOU’LL LEARN:🟠 The exact funnel I use to generate thousands of leads every month🟠 How I turn $7.95 book buyers into $5K–$50K clients using this system🟠 My real Facebook ad spend + ROI breakdown (including what didn’t work)🟠 The order bumps and upsells that boost my average order value🟠 Why 20% of buyers upgrade to a $47 offer and how you can copy it🟠 The 3-step journey that leads to strategy calls and $400K+ in sales🟠 Real-life examples of landing pages, order forms, and one-time offers (OTOs) that convertThis is more than theory. It's the funnel that brought in 1,096 buyers, 4,705 leads, and 171 qualified strategy session applications all in under a month.If you’re serious about using your book to build authority, attract high-paying clients, and scale your business, don’t miss this.CONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Aug 12, 2025 • 26min
The Gap vs. The Gain: The Mindset Shift Every Author & Entrepreneur Needs to Hear
Ever feel like you should be further along with your book, your business, or your goals?In this episode, I’m breaking down the mental trap that keeps authors and entrepreneurs stuck even when they’re making real progress.It’s called The Gap, and it’s what happens when you measure yourself against an ever-moving ideal instead of recognizing how far you’ve come.This concept from The Gap and The Gain by Dr. Benjamin Hardy and Dan Sullivan has been a total game-changer in my life, and today I’m showing you how to apply it to your writing, business, and beyond.WHAT YOU’LL LEARN:✅ Why most high achievers feel like they’re “never enough” (even after big wins)✅ How to avoid toxic goal-setting that kills your momentum✅ The mindset secret Olympian Dan Jansen used to finally win gold✅ A simple daily practice to rewire how you measure success✅ How to pursue impossible goals without sacrificing joy✅ A step-by-step exercise to shift out of discouragement and back into progressIf you’re writing a book to grow your business, attract premium clients, and establish authority, this is the mindset that will help you enjoy the process and win long-term.CONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Aug 5, 2025 • 21min
Are You Writing the WRONG Book? Here’s How to Fix It Before It’s Too Late
Most people are writing the wrong book, and they don’t even know it.If your book isn’t bringing in the clients, credibility, or opportunities you want... you're not alone.In this episode, I break down the 5 critical elements every author must have to write the right book — the one that actually grows your business.From getting crystal clear on your goals to crafting a message that converts readers into clients, I share the exact process I've used to help 1,000+ authors publish books that generate real results, including bestselling launches, high-ticket clients, and multi-million dollar opportunities.HERE'S WHAT YOU’LL LEARN:🔷 Why most authors fail before they even start writing🔷 The #1 question you must answer before you write a single word🔷 How to identify and write directly to your ideal client or reader🔷 The secret to titles and covers that demand attention🔷 How to showcase your intellectual property (IP) so it builds authority🔷 Why storytelling and case studies matter more than everWhether you're a coach, consultant, entrepreneur, or thought leader, this will help you avoid costly mistakes and build a book that actually works for your business.CONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750


