Wes Towers, Founder & Director of Uplift 360: Transforming Trade Businesses with AI-Powered Digital Marketing

In this insightful episode of "The Brand Called You," host Ashutosh Garg sits down with Wes Towers, Founder & Director of Uplift 360, a leading digital marketing agency in Melbourne specializing in trade and construction businesses. Wes shares his fascinating journey from starting as a graphic designer to becoming a digital marketing and web design expert. Discover how a challenging business valuation led him to fully embrace AI and transform his agency, the strategic decision behind niching down to the trades and construction sector, and what “Search Everywhere Optimization” really means in today’s AI-driven world.

Wes dives deep into practical ways his team uses AI in SEO and web design, common misconceptions businesses have about AI, the importance of conversion-driven design, and how to craft high-performing websites that attract quality leads. He also reveals the latest AI tools that excite him, such as Opus and ClickUp, and predicts where digital marketing and AI integration are headed next.

Whether you’re a business owner, marketer, or just curious about the future of digital marketing and AI, this episode is packed with valuable lessons and actionable advice.