My First Million
The guy who gets paid $80K/yr to do nothing
Oct 2, 2024
Discover the intriguing story of a man in Japan making $80K a year by providing silent companionship. Dive into the rise of non-sexual companionship services, addressing Japan's social isolation issues. Explore creative marketing stunts, including a memorable UFC event and a quirky pumpkin-decorating side hustle. The discussion also touches on the evolution of public mourning in the digital age and innovative ways to manage work-life balance. This episode is packed with insights on modern relationships and entrepreneurial creativity!
45:47
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Quick takeaways
- Shoji Morimoto's $80K/year service highlights the growing demand for companionship as a solution to significant loneliness in Japan.
- The podcast emphasizes the importance of intentional friendships and social connections for combating isolation, especially among men in modern society.
Deep dives
The Do Nothing Man Phenomenon
A man in Japan is earning $80,000 a year by renting himself out as a companion who does nothing. Originally dubbed the 'do nothing man' by his boss, he saw an opportunity in this insult and created a service where people can hire him to simply be present with them. Individuals typically use this service to combat loneliness or for tasks where they prefer company without much interaction, allowing clients to engage in activities like running errands or enjoying tea together. While he initially charged for sessions, he has since changed his model to cover only food and travel expenses, reinforcing the idea that companionship can be a rewarding experience without a hefty price tag.
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