150. Humanizing the Food Industry with Jason Karp #FabulousFriends

At 23, Jason Karp was diagnosed with multiple autoimmune issues and set to lose his vision by 30. In just 12 months, he completely reversed his conditions with food and lifestyle. Better yet, he was left with a clearer picture of the state of the food industry and what needed changing – fast. 

Jason has spent the past 20 years on a mission to create multiple brands and lifestyle products focused on healthy living, sustainability, and joy. With his new company, HumanCo, you can enjoy your nostalgic snacks like pizza bites and ice cream without sacrificing nutritional value. 

In this episode, we dive into the business of all things food, from the inconvenient truths surrounding the food industry and “plant-based” trends to how HumanCo is shifting the consumer paradigm by bringing trust, authenticity, and great taste into healthy food options. 

You will learn about...

• The health crisis that turned Jason’s life around
• Experience building Hu Kitchen and products 
• His mission with HumanCo and products
• The problem with “plant-based” food marketing 

Resources:

• Website: humanco.com
• Instagram: @humancobrands + @humankarp
• Snowdays: A favorite in the LeVeque household! 

Connect with Kelly:

• kellyleveque.com
• Instagram: @bewellbykelly
• Facebook: www.facebook.com/bewellbykelly

Be Well By Kelly is a production of Crate Media

Mentioned in this episode:

BWBK Protein Powder | Get $10 off your order with PODCAST10 at bewellbykelly.com.