How I Turned My Newsletter Into $300K

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Nov 4, 2025

Discover how a simple newsletter transformed into a profitable business asset, generating over $300,000 in revenue. The host emphasizes the power of storytelling to foster genuine connections and drive conversions. Learn how to reshape your approach by treating newsletters as relationship builders and engaging your audience with personal stories. Plus, explore innovative ways to incorporate AI while keeping your unique voice. Uncover valuable insights on newsletter structure, data-driven decisions, and creating compelling subject lines!

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INSIGHT

Human Newsletters Outperform Pure Promotion

Amy Porterfield found her top-performing newsletters were the most human and story-driven.
Personal storytelling became her most powerful business strategy for connection and conversion.

ANECDOTE

Pivot From Podcast Blasts To Heartfelt Newsletter

Amy recounts switching from a podcast-broadcast email to a storytelling newsletter when open rates dropped.
Rebuilding it made the newsletter the heartbeat of her brand and improved engagement.

ADVICE

Write Weekly, One At A Time

Write each newsletter one week ahead and create them one at a time rather than batching lots at once.
Schedule writing on Sunday or Monday and expect two hours from concept to send.

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How I Use Storytelling And AI To Build A Newsletter That Converts

You know that moment when something in your business just clicks, like you’ve finally found your thing? That’s exactly how I feel about my newsletter right now.

What used to be a quick weekly email to promote my podcast has become one of my favorite (and most profitable) parts of my business. And trust me, as someone who never considered herself a “storyteller,” I did not see this coming.

In this episode, I’m pulling back the curtain on how I completely reimagined my newsletter from a basic email to a storytelling-driven, data-backed strategy that brought in over $300,000 during my most recent launch. I share exactly how I structure it, how I use AI as a creative partner (without losing my voice), and why writing it myself reconnected me to the heart of my message.

If you’ve ever wondered how to breathe life into your email list or build stronger connections with your audience, this episode will show you what’s possible when you blend storytelling, strategy, and heart.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Your Newsletter Can Be A Business Growth Engine – When I stopped treating my newsletter like a checklist task and started treating it like a relationship builder, everything changed. It became more personal, more valuable, and (surprisingly!) more profitable.

2️⃣ Storytelling Builds The Strongest Connection (And The Best Conversions) – Every newsletter I send starts with something real from my life that ties back to a business lesson. It’s the bridge between what I teach and what my audience feels, and it’s why people actually look forward to opening my emails.

3️⃣ AI Can Help You Find Clarity, But Connection Still Takes Time – I use ChatGPT as a creative partner to refine my stories and find the meaning behind them. But I still write every word with intention because automation can’t replace authenticity.

RESOURCES MENTIONED IN THIS EPISODE:

Join my newsletter to get real strategy, zero fluff, and plenty of behind-the-scenes magic in your inbox every Tuesday! amyporterfield.com/newsletter

Catch up on Episode 8 with Jay Schwedelson: How to Write Subject Lines That People Actually Notice

Learn more about my Made to Scale Mastermind

Check out Kit’s Creator Network and Substack

MORE FROM ME

Follow me on Instagram @amyporterfield

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