How to Use a Newsletter as a Lead Magnet

How I Use Storytelling And AI To Build A Newsletter That Converts

You know that moment when something in your business just clicks, like you’ve finally found your thing? That’s exactly how I feel about my newsletter right now.

What used to be a quick weekly email to promote my podcast has become one of my favorite (and most profitable) parts of my business. And trust me, as someone who never considered herself a “storyteller,” I did not see this coming.

In this episode, I’m pulling back the curtain on how I completely reimagined my newsletter from a basic email to a storytelling-driven, data-backed strategy that brought in over $300,000 during my most recent launch. I share exactly how I structure it, how I use AI as a creative partner (without losing my voice), and why writing it myself reconnected me to the heart of my message.

If you’ve ever wondered how to breathe life into your email list or build stronger connections with your audience, this episode will show you what’s possible when you blend storytelling, strategy, and heart.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Your Newsletter Can Be A Business Growth Engine – When I stopped treating my newsletter like a checklist task and started treating it like a relationship builder, everything changed. It became more personal, more valuable, and (surprisingly!) more profitable. 

2️⃣ Storytelling Builds The Strongest Connection (And The Best Conversions) – Every newsletter I send starts with something real from my life that ties back to a business lesson. It’s the bridge between what I teach and what my audience feels, and it’s why people actually look forward to opening my emails.

3️⃣ AI Can Help You Find Clarity, But Connection Still Takes Time – I use ChatGPT as a creative partner to refine my stories and find the meaning behind them. But I still write every word with intention because automation can’t replace authenticity. 

RESOURCES MENTIONED IN THIS EPISODE:

Join my newsletter to get real strategy, zero fluff, and plenty of behind-the-scenes magic in your inbox every Tuesday! amyporterfield.com/newsletter 

Catch up on Episode 8 with Jay Schwedelson: How to Write Subject Lines That People Actually Notice 

Learn more about my Made to Scale Mastermind

Check out Kit’s Creator Network and Substack 

MORE FROM ME

Follow me on Instagram @amyporterfield

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