Behind the Craft

AI Does 90% of My Work Now as a Product Leader | Yana Welinder (Kraftful)

25 snips
Mar 2, 2025
Yana Welinder, CEO of Kraftful, leads an AI-driven product that empowers over 50,000 teams to extract insights from user feedback. She discusses how AI tools, like ChatGPT and Operator, revolutionize product management by automating tasks and enhancing decision-making. Yana showcases a live demo of the Operator, simplifying workflows and requirement documentation. She shares thoughts on the challenges AI startups face and the evolving role of product managers in a tech-centric landscape, emphasizing the importance of adapting to these swift changes.
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ANECDOTE

Yana's AI Usage

  • Yana Welinder uses AI for various tasks, including social media posts and transcribing customer calls.
  • She integrates AI tools into her workflow, even for tasks like support interactions.
ANECDOTE

Operator Demo

  • Yana demonstrates using Operator to automate product tasks in Kraftful.
  • The tool selects feedback, creates PRDs and user stories, and syncs them to Linear, assigning them to engineers.
ADVICE

Operator for UX Testing

  • Use Operator for usability testing and bug bashes, observing its navigation.
  • The more ambiguous the task, the more insights you gain on user experience.
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