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Behind the Craft
AI Does 90% of My Work Now as a Product Leader | Yana Welinder (Kraftful)
Mar 2, 2025
Yana Welinder, CEO of Kraftful, leads an AI-driven product that empowers over 50,000 teams to extract insights from user feedback. She discusses how AI tools, like ChatGPT and Operator, revolutionize product management by automating tasks and enhancing decision-making. Yana showcases a live demo of the Operator, simplifying workflows and requirement documentation. She shares thoughts on the challenges AI startups face and the evolving role of product managers in a tech-centric landscape, emphasizing the importance of adapting to these swift changes.
36:56
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Quick takeaways
- AI tools like Operator significantly streamline product development by automating feedback aggregation and organizing it into actionable project documentation.
- The Deep Research functionality rapidly delivers competitive insights, enhancing product decision-making through efficient data collection and analysis.
Deep dives
The Ubiquity of AI in Daily Tasks
AI is instrumental in managing daily tasks, including social media posts, email communications, and customer call transcriptions. For example, all social media posts are initially drafted using AI tools, particularly ChatGPT, reflecting a reliance on AI for content creation. Customer calls are recorded and transcribed via Zoom, then synced with GraphQL for deeper analysis, showcasing a commitment to leveraging AI for efficiency. Even interactions in support channels, while less focused on AI, still integrate insights from these exchanges into later AI processes.
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Discover
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