I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy.

We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better products market them more effectively.

Topics covered:

Why it’s important to understand what triggers your customers
The reasons why some marketers may be feeling overwhelmed
Social Media’s draining effect on Katelyn
The first question Katelyn asks her new clients when starting customer research
How the startup world taught Katelyn the importance of customer discovery
The steps it takes to develop your customer’s persona
Why understanding your customer is more than gathering demographic and firmographic information
How to disrupt the Super Mario power upmarket
Don’t forget about the importance of the functional side of your product
Identify your customer’s challenges with their current solution
Katelyn’s thoughts on one-on-one customer interviews
One of Katelyn’s favorite sayings when conducting interviews
How to make sense of the customer information you’ve gathered

Resources mentioned:

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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