Behind the Numbers: an EMARKETER Podcast
The Daily: What GenAI at Work Taught Us This Year, and What We Can Expect From It In 2025 | Dec 9, 2024
Dec 9, 2024
In this engaging discussion, Dan Van Dyke, Vice President of Generative AI at eMarketer, and Henry Powderly, Senior VP of Media, Content, and Strategy, dive into the current state of AI in the workplace. They examine why AI adoption may be slowing and highlight the challenges workers face, especially regarding gender disparities. The duo discusses how generative AI can enhance productivity and how businesses can measure its impact effectively. They also speculate on the future of AI at work by 2025, focusing on potential advancements and cultural shifts.
21:34
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Quick takeaways
- The slow adoption of AI among U.S. workers highlights a critical need for organizational support and training to enhance comfort and efficiency in using these technologies.
- Future advancements in generative AI, particularly in memory and data access, promise to significantly reshape workplace productivity and employee satisfaction by improving user experiences.
Deep dives
The State of AI Adoption Among Workers
AI adoption in the U.S. has shown signs of slowing down, increasing only marginally from 32% to 33% between March and August of the year. This plateau follows a more significant six-point rise in the early months of the year. The slowdown may be attributed to various factors, including seasonal usage patterns and potential demographic gaps, with men reportedly adopting AI tools more than women. There is also a pressing need for training and support from leadership, as many employees feel unprepared to integrate these tools into their workflows.
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