The Digital Agency Growth Podcast Jordan Scheltgen on the Power of Communication
Jordan Scheltgen has witnessed many agency team members be inadequate in communication, which he believes creates misguided ideas on the value of the service being provided, decreasing retention. He’s learned how best to prevent that issue and today he’s going to share with us how he’s used communication strategies to start a podcast, get over 70% guest pitch agreement, keep his client retention, and more. That’s why episode 115 of The Digital Agency Growth Podcast is about the power of communication with Jordan Scheltgen!
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In this episode of The Digital Agency Growth Podcast, Jordan Scheltgen is sharing the importance of communication within and beyond your team and actionable steps you can take right now to increase retention of clients as well as find new clients through communicative actions.
Jordan is the founder of Cave, a social media first agency based out of Los Angeles. He also hosts the podcast, Mind Your Marketing.
In this episode, Jordan and I discuss the following:
- How Jordan has crafted a successful podcast show based on what he would have wanted to listen to when he was 25, and how that’s shaped the success of the show.
- How to position yourself as a profit center to assure your value is articulated correctly for the clients you work for.
- Why Jordan believes communication is the key to retention within your agency and how to strengthen that connection with your clients even when you hear crickets.
- How Jordan’s focus on scaling the team has helped scale the company, and why he finds it rewarding to look at it from the income-driven perspective rather than nitpicking the system of communication with clients.
Jordan Scheltgen has a fantastic perspective on communication and growth within the dynamic of your team, and his powerful strategies for meeting people where they are at has helped him scale his agency - and could help you too!
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