Creating Opportunities

An interview with Marissa Lawton, Licensed Counselor, about creating your own business opportunities when you identify a need in your community (or yourself). Curt and Katie talk with Marissa about how to identify what type of entrepreneur you are, how to identify opportunities, and what to consider when adding these businesses to your therapy practice.

It’s time to reimagine therapy and what it means to be a therapist. We are human beings who can now present ourselves as whole people, with authenticity, purpose, and connection. Especially now, when therapists must develop a personal brand to market their practices.

To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.

Interview with Marissa Lawton, Licensed Counselor and Scaling Strategist for the Solo-Therapist

Marissa Lawton is a licensed counselor, national board-certified counselor, and member of the American Counseling Association. She is also a corporate-trained marketer, girlmom, and brand whisperer who lights up walking solo-therapists through aligned business building strategies. Marissa is the creator of Side Hustle Support Group, a 6-month mentorship that helps therapists capitalize on their experience and education and pair it with their innate stories and superpowers to scale both themselves and their practices through online income.

Her upcoming program, Baby Steps Beyond the Couch, teaches her 90-day methodology for therapists to make their first recurring $1000 in non-clinical revenue. Opening them up to the world of possibilities beyond seeing 1:1 clients. You can learn more about Marissa at marissalawton.com

In this episode we talk about:

• Marissa’s background in corporate finance
• What happened for Marissa when Lehman Brothers died and her husband was stationed in the middle of nowhere Alaska
• How Marissa recreated herself when it became clear that she couldn’t have a conventional job
• The entrepreneurial practice of finding a gap to fill and how therapists are actually at an advantage
• The strengths that therapists bring to their work
• How therapists can miss opportunities due to fear or lack of confidence
• How to find your passion and what you need to share
• When comparison can hold us back
• How we can find needs in our communities, and figuring out
• The Four Types of Entrepreneurs and the strengths of each
• The need for transparency in business and how that impacts therapists
• How to manage the power dynamic when you are a therapist and have another entrepreneurial pursuit
• How to talk about determining where clients fit and how to navigate the dual relationships that can develop