TechCrunch Startup News VanMoof is back with a new custom e-bike and rebooted repair network
Jun 24, 2025
The Dutch e-bike company makes a comeback, unveiling its latest model, the S6, after two years of silence following bankruptcy. This new bike embraces a signature custom design while addressing past criticism about reliance on unique parts. With fresh leadership at the helm, the company focuses on rebuilding consumer trust and expanding into new markets. Discover how they’re reviving their legacy with innovative improvements and a revamped repair network.
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VanMoof's Custom Parts Strategy
- VanMoof sticks to custom parts for design uniqueness despite past issues with supply and repairs.
- They now focus on better-quality parts co-designed with large manufacturers for reliability and availability.
Build Strong Repair Network
- Invest in a robust after-sales support network with well-trained repair partners to improve customer experience.
- Use technology like diagnostic apps and tracking to streamline repairs and warranty claims.
S6 Model Rekindles Brand Love
- VanMoof's S6 e-bike brings back beloved design elements with sleek frame and vibrant color options.
- This model reignites why customers loved the brand despite previous trust issues.