VanMoof is back with a new custom e-bike and rebooted repair network
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Reviving a Legacy: The Relaunch of a Custom E-Bike with New Innovations
This chapter explores the comeback of a Dutch e-bike startup two years after bankruptcy, focusing on the launch of the new S6 model. It examines the improvements in quality, design evolution, and strategies aimed at rebuilding consumer trust and entering new markets.
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