

Why People Don’t Buy Your Offer | Ep 897
36 snips May 31, 2025
Explore the common challenges faced by struggling service businesses, especially in legal fields. Discover four foundational problems hindering sales and effective customer acquisition. Learn about the importance of pricing psychology and structured sales processes to boost revenue. Strategies like refining calls to action and value-based pricing are discussed, emphasizing clarity and repeatability for sustainable growth. This insightful roadmap offers entrepreneurs essential tools to overcome obstacles and improve their cash flow.
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Attorney's Struggling Multi-Focus Business
- An attorney was losing $100,000 annually, mainly because his business model was unfocused and unprofitable.
- He multitasked between services, education, and software but neglected his core cash-generating service business.
Focus on One Product & Avatar
- Focus on one product, to one avatar, through one channel until reaching $1 million annually.
- Master your core offer before diversifying to ensure sustainable growth and profitability.
Cut Losses, Drive Core Services
- Eliminate unprofitable parts of your business to stop cash flow losses.
- Use free or cheap education offerings to feed leads into your profitable core services.