Elite Trainer Academy EP 23: From No Clients to Full-Time Trainer | Elite Trainer Academy
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Dec 29, 2025 Discover how Scott transformed his personal training career after being laid off during COVID. He shares tactical strategies like using SEO and community flyers to attract clients without relying on past connections. Scott discusses the importance of effective intake forms to filter motivated clients and building trust quickly. He also explores the challenges of scaling in-person training and outlines his plans for online offerings. This insightful discussion is a goldmine for aspiring trainers seeking growth and innovative approaches.
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Big-Box Gyms As A Training Ground
- Scott says big-box gyms are ideal for new trainers to get diverse experience and client reps.
- He valued exposure to varied populations but disliked the scripted limitations on services.
Ditch Scripts, Build Your Own Process
- Do create your own intake and sales approach rather than rigid scripts if they feel inauthentic.
- Tailor communication to each client to build integrity and better long-term outcomes.
Rebuilding From Scratch During COVID
- Scott rebuilt his business after being laid off during COVID without relying on prior clients.
- He gained nine clients the week the first lockdown lifted by combining a website, SEO, social media, and door-to-door flyers.