289: Creating an Amazing Visitor Experience: An Inside Look at Nemacolin
Dec 5, 2023
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Join Christopher Baran and Trey Matheu from Nemacolin as they discuss creating an amazing visitor experience at the luxurious resort. From prioritizing guest and associate satisfaction to the impact of TV show filming, they share insights on evolving the resort focus post-COVID and enhancing visitor experience through strategic partnerships.
Nemacolin prioritizes guest satisfaction by treating guests and associates as top priorities, ensuring a seamless and personalized experience for every visitor.
Nemacolin's commitment to constant evolution and innovation is evident in its approach to enhancing the guest experience, resulting in increased profitability and guest satisfaction.
Nemacolin Resort, nestled in the Laurel Highlands of Pennsylvania, offers a unique and luxurious destination for travelers. By prioritizing guest satisfaction, the resort focuses on providing exceptional experiences for visitors. The philosophy, as articulated by the managing director, emphasizes having two bosses: the guests and the associates. This approach ensures a seamless, personalized experience for every guest, backed by a team that is trained to prioritize guest needs at every touchpoint. The resort's commitment to listening to feedback from both guests and associates allows for real-time adjustments and a continuous drive towards excellence.
Evolution and Innovation: Enhancing the Resort Experience
Nemacolin's commitment to constant evolution and innovation is evident in its approach to enhancing the guest experience. The resort has undergone significant rebranding efforts and infrastructure improvements to align its physical offerings with its marketing positioning. By creating a synergy between luxury leisure travel and personalized service, Nemacolin ensures that guests receive a world-class experience. The focus on longer guest stays translates to increased profitability and guest satisfaction, supported by transformative experiences both on and off the property.
Strategic Partnerships for Destination Success
Collaborating with destination management offices like Golooral Highlands, Nemacolin exemplifies successful partnerships that drive visitor engagement and revenue generation. By leveraging each other's strengths, Nemacolin and the DMO create synergistic marketing strategies that highlight the resort's unique offerings and the destination's attractions. The emphasis on inviting DMO partners to experience the resort firsthand fosters mutual understanding and effective communication. This strategic partnership model showcases the power of aligning organizational goals to enhance the overall visitor experience.
Discovering Nemacolin's magic involves more than just a visit; it embodies an immersive journey into a world of luxury and personalized service. The resort's extensive amenities, luxurious accommodations, and commitment to exceptional experiences set it apart as a unique destination. Encouraging potential guests to explore Nemacolin firsthand through their website or phone reservations, the resort emphasizes tailored experiences that cater to individual preferences. The invitation to experience Nemacolin personally underscores the essence of creating unforgettable memories for every visitor.
Whether you wake up to the roar of a lion in the morning or enjoy the serenity of the golf course, the visitor experience at Nemacolin is unmatched. On today’s episode of the show, Adam talks with Christopher Baran, VP of sales and marketing, and Trey Matheu, managing director, about what it’s like working at a five-star resort and what they do to ensure the visitor experience is fabulous. They also discuss the experience of being the filming location for a season of The Bachelor and what benefits they’ve seen come from that.
“[Maggie] says she has two bosses: first is the guest, and second is the associates. When we start looking at things through that lens, it makes everything a lot clearer. We spend a lot of time talking to our associates, that’s the most important job that I have as managing director, is to make sure that everybody that works at the resort has the tools necessary to do their jobs. -Trey Matheu
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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