Black Entrepreneur Blueprint 475 - Jay Jones - The Simple Formula To Generate Leads For Your Service Business
Jul 24, 2023
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In this episode, Jay Jones discusses the importance of qualified leads for service-based businesses. He highlights the difference between qualified and unqualified leads, the significance of informing clients and setting expectations, and the need for a lead generation system. Jay also promotes a live workshop designed to help service businesses generate consistent and qualified leads.
Identify your ideal customer to effectively target and connect with them.
Create enticing offers to attract potential customers and balance short-term revenue with long-term customer relationships.
Deep dives
Identify Your Ideal Customer
The first step in generating leads for your service business is to identify your ideal customer. Determine what your perfect customer looks like and the characteristics they have. For example, if you are a roofer, your ideal customer may be a homeowner with a roof over 20 years old, living in a neighborhood with the means to pay for a new roof, and ready to get their roof fixed immediately. Understanding your ideal customer helps you target and connect with them effectively.
Connect with Prospective Customers
Once you have identified your ideal customer, the next step is to determine where and how you can connect with them. This could be through platforms like Facebook, Instagram, websites, forums, or podcasts. Tailor your marketing efforts to the medium where your prospective customers spend their time. For example, if you sell accounting software, advertise on business and entrepreneur podcasts. By identifying the right medium, you increase the chances of reaching your target audience.
Make Prospects Show Interest
To generate leads, it is important to make prospects show interest in your offer. Create a system that allows prospects to raise their hand and indicate their interest in your service. An example of this is conducting group interviews for a job position and asking interested candidates to call back within a specific time frame. This filters out those who are genuinely interested and ready to take the next step. Applying this concept to service businesses allows you to focus your efforts on qualified leads, saving time and ensuring higher conversion rates.
Make an Irresistible Offer
To attract potential customers, make them an offer they can't refuse. Create enticing offers like discounts, free trials, or bonuses to encourage prospects to try your service. For example, a carpet cleaner could offer a 'buy one room, get another room free' deal. While this may not generate immediate profit, it helps in gaining new customers and considering their lifetime value. Balancing short-term revenue and long-term customer relationships is crucial.
Qualified leads are the lifeblood of all businesses. Without a steady stream of qualified leads, your business is destined to fail.
Join Jay on his latest Black Entrepreneur Blueprint podcast episode number 475 as he gives you a simple formula and framework to exponentially grow your service-based business.
GET MORE LEADS AND MAKE MORE MONEY FOR YOUR SERVICE BUSINESS
Enroll Now in the www.7XLeads.com live workshop on Wednesday, August 2nd.