
BLACK ENTREPRENEUR BLUEPRINT
Black Entrepreneur Blueprint 475 - Jay Jones - The Simple Formula To Generate Leads For Your Service Business
Jul 24, 2023
In this episode, Jay Jones discusses the importance of qualified leads for service-based businesses. He highlights the difference between qualified and unqualified leads, the significance of informing clients and setting expectations, and the need for a lead generation system. Jay also promotes a live workshop designed to help service businesses generate consistent and qualified leads.
35:59
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Quick takeaways
- Identify your ideal customer to effectively target and connect with them.
- Create enticing offers to attract potential customers and balance short-term revenue with long-term customer relationships.
Deep dives
Identify Your Ideal Customer
The first step in generating leads for your service business is to identify your ideal customer. Determine what your perfect customer looks like and the characteristics they have. For example, if you are a roofer, your ideal customer may be a homeowner with a roof over 20 years old, living in a neighborhood with the means to pay for a new roof, and ready to get their roof fixed immediately. Understanding your ideal customer helps you target and connect with them effectively.
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