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PocketGamer.biz Podcast

S03 E21 Kwalee’s John Wright On Attracting Valuable Users With A Loyalty-Driven Approach

Dec 8, 2023
John Wright, Vice President of Mobile Publishing at Kwalee, discusses the importance of player loyalty, creating memorable user experiences, and increasing Kwalee games' LTV. They also touch on the evolution of the gaming industry, hybrid casual games, and the decline of hypercasual games. The guest shares their current obsession with Monster Hunter and their favorite games of all time: Final Fantasy VI and Final Fantasy VII.
38:24

Episode guests

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Quick takeaways

  • Building an environment that encourages long-term player retention is crucial for predicting profitability in the gaming industry.
  • Prioritizing player loyalty and offering personalized experiences can significantly improve monetization metrics and overall success in the gaming market.

Deep dives

John Wright's Passion for Sports and Fitness

John Wright, a guest on the PocketGamer.biz podcast, shared his passion for sports and fitness, highlighting the correlation between a strong body and a strong mind. He discussed his experience as the captain of a rugby team and credited his sports background for influencing his strength in business and general management.

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