Two-Brain Radio: CrossFit Memes With John Wooley

You’re probably more familiar with his work than you are with him. John Wooley is the man behind the most popular CrossFit meme page on Instagram, "Make Wods Great Again."

After finding CrossFit nine years ago, John decided to put his keen sense of humor to work on social media, and the rest is history. He and Sean talk about how the page got started, what makes a good CrossFit meme and what it’s like to meet the targets of some of his good-natured humor in person.

Links:

https://makewodsgreatagain.com
https://www.amazon.com/Founder-Farmer-Tinker-Thief-Entrepreneurs-ebook/dp/B07QH85HSX

Contact:

Instagram: @makewodsgreatagain

Timeline:

1:13 – Banker by day, comedian by early morning.

1:36 – "It's like P90x, but harder."

2:48 – The birth of “Make WODs Great Again.”

5:38 – From 0 to 10,000 followers in one month.

7:15 – Powered by coffee and ADD.

8:16 – What makes a good meme?

10:01 – Dealing with controversy.

11:45 – Where do you draw the line?

14:11 – Meeting Mat Fraser—and other meme targets.

17:32 – Becoming an accidental CrossFit celebrity.

19:25 – How the memes get made.

22:34 – More than just a laugh: Bringing the community together.

24:24 – Breaking new ground with podcasting.

25:48 – Interviewing Greg Glassman.

27:22 – Gold mine or labor of love?

28:47 – Keeping it fresh.