► The importance of measurement in B2B marketing!

Sam talks to Vikash Koushik, Head of Marketing @ RevenueHero

They cover:

👉 Key metrics to measure and why

👉 MQLs and SQLs broken down

👉 Using data over emotion

👉 Using your website to qualify leads

👉 What’s working well for RevenueHero to drive pipeline that closes

📌 Vikash Koushik

📢 LinkedIn

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The show is brought to you by...

RevenueHero — 3X your inbound conversions this quarter with the same traffic:

Factors.ai — Empower intent-based outreach & make every marketing dollar count towards revenue:

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#378 B2B Marketing Metrics That Matter!