Breaking B2B - SaaS Marketing and B2B Marketing Podcast #378 B2B Marketing Metrics That Matter!
βΊ The importance of measurement in B2B marketing!
Sam talks to Vikash Koushik, Head of Marketing @ RevenueHero
They cover:
π Key metrics to measure and why
π MQLs and SQLs broken down
π Using data over emotion
π Using your website to qualify leads
π Whatβs working well for RevenueHero to drive pipeline that closes
π Vikash Koushik
π’ LinkedIn
π Web link
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The show is brought to you by...
RevenueHero β 3X your inbound conversions this quarter with the same traffic:
π RevenueHero
Factors.ai β Empower intent-based outreach & make every marketing dollar count towards revenue:
π Factors.ai
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