Campaign Chemistry Nespresso is brewing impact through luxury, sustainability and innovation
In this episode, Campaign's Luz Corona and Leslie Blount go "off-site" and visit the Nespresso office in Herald Square to chat with Jessica Padula, VP of marketing and head of sustainability for Nespresso US. From empowering farmers through beekeeping initiatives to driving trust in recycling programs, Padula shines a light on how Nespresso integrates purpose into every aspect of its business. The group explores the influence of celebrity ambassadors like George Clooney and now Eva Longoria, the power of experiential marketing as seen in its recent Grand Central activation and how luxury is evolving to be more about accessibility than value today.
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