Uncensored CMO Eyebrow raising McDonald's advertising - Chaka Sobhani, Leo Burnett
Apr 12, 2023
43:16
Chaka Sobhani is Chief Creative Officer of Leo Burnett London. With 20 years of experience as an award winning director, writer and creative director, she has worked for the biggest broadcasters, brands and agencies worldwide. She hasn’t had a conventional advertising career, having spent over 10 years as a film maker and in television. Chaka was recruited by ITV to set up and ECD their first in-house creative agency, production company and design studio. She has worked on countless brands including McDonalds, Boots, Coca Cola & more.
Talking points:
- Celebrating Campaign Creative Leader of the Year
- Getting rejected 200 times before breaking into the industry
- Setting up ITV’s in-house creative department
- Learning production techniques at ITV
- How to make great work on a budget
- What its like being a global Executive Creative Director
- Helping others being successful
- Getting industry acclaim and audience success for McDonalds
- Where the ‘raising your arches’ idea came from
- System1 Test Your Ad scores for McDonalds Raise Your Arches
- The subtle branding for McDonalds that stood out
- The challenge of casting eye brow raising
- How Raise Your Arches became a Tik Tok sensation
- The state of diversity and inclusion in the industry
- How advertising doesn’t reflect the society we live in
- Treating diversity with the same passion as new business
- Telling one persons story well
- The diversity dividend of representative advertising