State of the Industry Release Show With Sevan Matossian

Two-Brain's annual industry-defining report is out!

The 2024 "State of the Industry" guide is packed with the essential data gym owners need to grow their businesses. This year, it even contains 13 ratings scales fitness entrepreneurs can use to evaluate their businesses and target areas for improvement.

How many clients does the average gym have? How much revenue?

What do gym owners pay staff? How many classes do they run?

How large are gyms, and how much of their revenue is used to cover fixed costs?

How fast are gyms responding to leads, and how many clients are they adding each month? How long are they holding those clients, and what's the lifetime value of each one?

How much do gym owners take home each month?

Every question is answered in the guide, which is packed with data from Kilo, Wodify and a huge survey of gym owners.

The guide was released on Nov. 12 on "The Sevan Podcast." Check out this rebroadcast as hosts Sevan Matossian and Matt Souza discuss key stats with Two-Brain founder and CEO Chris Cooper.

Use the link below to get the guide and analyze your gym's performance.

Links

2024 "State of the Industry" Guide

Gym Owners United

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1:53 - The success rate 

7:27 - Political landscape and health 

15:45 - "State of the Industry" report 

37:01 - Shrinking the sample size 

1:05 - Sales in health & fitness 

1:21 - The OG spark 

1:26 - Video contest winners 

1:47 - Two-Brain Summit