Entrepreneurs on Fire Building the Fastest-Growing B2B Music Platform in the World with Paul Wiltshire: An EOFire Classic from 2022
9 snips
Oct 12, 2025 
Paul Wiltshire, a seasoned music and technology entrepreneur, shares his journey from high school dropout to founder of Songtradr, a thriving B2B music licensing platform. He discusses his innovative approach to simplifying music licensing and the growth opportunities presented by the metaverse and NFTs. Paul's insights highlight the music industry's expansion, the importance of passion in driving growth, and how Songtradr helps artists monetize their work while protecting their rights. Tune in for inspiring stories and a glimpse into the future of music!
AI Snips
Chapters
Transcript
Episode notes
Outcomes Over Formal Education
- Having formal education is not strictly necessary to succeed as an entrepreneur.
- Focus on manifesting the right outcomes and back them up with hard work.
Tech Can Untangle Music Licensing
- B2B music licensing was inefficient due to fragmented rights and slow digital transformation.
- Paul built Songtradr to simplify discovery, licensing, and checkout through technology.
From Frustration To Marketplace
- Paul noticed hours and legal costs wasted in music licensing and decided to build a marketplace.
- They launched by focusing on supply first, then demand, and evolved the product over years.