

Competition makes for better chip design with AMD CTO Mark Papermaster
13 snips Feb 29, 2024
Mark Papermaster, the CTO of AMD, shares his wealth of experience from tech giants like IBM and Apple. He dives into AMD's evolving strategy in the AI landscape and discusses the significance of competition in chip design. Papermaster explores the impact of generative AI on GPU market dynamics and the role of open-source technologies. He highlights innovations in chip technology while navigating supply chain challenges, and shares a sneak peek into AMD's strategic vision for 2024, promising exciting advancements for cloud, edge, and gaming sectors.
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Mark's Career
- Mark Papermaster's career includes chip design at IBM, Apple, and Cisco.
- He worked on early CMOS chips, PowerPC processors for Apple and Motorola, and led iPhone/iPod development.
AMD's Market Expansion
- AMD's portfolio has expanded beyond its initial focus on PCs and gaming.
- They now serve markets like cloud computing, gaming consoles, embedded devices, and networking.
AMD's AI Strategy
- AMD strategically focused on rebuilding its CPU roadmap before venturing into AI.
- This involved creating competitive CPUs and GPUs, resulting in the flagship MI300 chip.