

How to Pre-Launch Your Airbnb & Get Bookings Before You’re Ready! | The STR Scale Show with Mike Reilly | Ep 05
8 snips Mar 13, 2025
Unlock the secrets to launching your Airbnb even before it's ready! Learn a powerful 3-step pre-launch strategy to secure bookings and why you don’t need professional photos. Discover how to leverage pre-launch rates and Airbnb's algorithm to your advantage. Explore timing for peak booking windows and effective soft launch techniques to earn those coveted 5-star reviews early. Plus, find out how to write compelling marketing copy and utilize mood boards to captivate potential guests. Get ready to take action and optimize for success!
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Setting Revenue Goals
- Set a monthly revenue goal for each property you manage.
- Track your actual revenue against these goals for effective revenue management.
Picking a Go-Live Date
- Choose a go-live date for your listing, considering booking windows and lead times.
- Aim for a conservative date that aligns with market demand.
Soft Launch Example
- Mike Reilly discusses helping a friend manage a property in Pinehurst.
- They're using a soft launch with friends staying before the official launch.