Short Term Rental Secrets Podcast

How to Pre-Launch Your Airbnb & Get Bookings Before You’re Ready! | The STR Scale Show with Mike Reilly | Ep 05

8 snips
Mar 13, 2025
Unlock the secrets to launching your Airbnb even before it's ready! Learn a powerful 3-step pre-launch strategy to secure bookings and why you don’t need professional photos. Discover how to leverage pre-launch rates and Airbnb's algorithm to your advantage. Explore timing for peak booking windows and effective soft launch techniques to earn those coveted 5-star reviews early. Plus, find out how to write compelling marketing copy and utilize mood boards to captivate potential guests. Get ready to take action and optimize for success!
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ADVICE

Setting Revenue Goals

  • Set a monthly revenue goal for each property you manage.
  • Track your actual revenue against these goals for effective revenue management.
ADVICE

Picking a Go-Live Date

  • Choose a go-live date for your listing, considering booking windows and lead times.
  • Aim for a conservative date that aligns with market demand.
ANECDOTE

Soft Launch Example

  • Mike Reilly discusses helping a friend manage a property in Pinehurst.
  • They're using a soft launch with friends staying before the official launch.
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