Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ep. 143 - HOW ELECTION will Impact YOUR MARKETING! (key stats you need to know!) 😧 and CONSPIRACY THEORIES! | Jay’s Scoop
In this episode of "Do This, Not That", host Jay Schwedelson discusses how the upcoming U.S. presidential and local elections in November will impact marketing. He provides insights into expected increases in advertising costs, decreases in marketing performance, key dates to be aware of, and strategies for how marketers can adjust their efforts.
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Best Moments:
(02:12) Political ad spending estimated to reach $16 billion, causing increased costs for regular marketing
(03:13) Email open rates expected to drop 2-3% each week as election approaches
(03:44) Newsletter click-through rates could drop 25% one month before election
(05:48) Need to examine where online ads are running to avoid adjacency to divisive content
(06:11) Options: go "nuclear" and discuss politics (not recommended), keep head down, or add election-related humor
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Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.