127 - 3 Marketing Lessons from Taylor & Travis (That You Can Steal for Your Team)
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Aug 14, 2025
Discover how a viral moment between pop star Taylor Swift and NFL stars fuels sports marketing insights. Learn the art of cross-audience partnerships to expand your reach. Harness the human side of players to forge deeper connections with fans. Get inspired by quirky activation ideas like player-chef cook-offs and bundles that boost ticket sales. Uncover how to create buzz-worthy experiences that fans can't resist sharing. These strategies will elevate your team's marketing game and engage your local community!
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Power Of Cross-Audience Collaboration
Cross-audience collaborations place your team in front of new but compatible fans who wouldn't find you otherwise.
Authentic joint appearances multiply reach, buzz, and fan connections without needing mega-celebrities.
volunteer_activism ADVICE
Put Players Into Local Attractions
Partner with local attractions (zoos, amusement parks, museums) and have players appear in fun roles to trigger mutual promotion.
Cross-promote via both partners' channels so each audience discovers the other and you capture new local fans.
volunteer_activism ADVICE
Bundle Offers And Verify Audience Locality
Verify partner audience geography and set opt-in email swaps so both organizations grow local databases.
Bundle tickets with partner admissions or concessions to create irresistible local offers that convert attention to sales.
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What happens when the world’s biggest pop star drops in on an NFL podcast? A marketing masterclass in collaboration, authenticity, and buzz creation. In this episode, Jeremy Neisser breaks down the viral Travis Kelce, Jason Kelce, and Taylor Swift moment—and turns it into three concrete, locally applicable strategies any sports team can use to sell more tickets and grow their fan base. From cross-audience partnerships to personality-driven content and buzz-worthy activations, you’ll walk away with ready-to-run ideas you can launch in your own market.
Key Topics Covered
The “cross-audience moment” and how to find the perfect local partner to expand your reach
Why showing the human side of your players builds deeper fan connections
Creating quirky, unexpected moments that fans can’t help but share
How to turn attention into actual ticket sales with bundles, opt-ins, and QR codes
Audience verification tips to ensure partnerships drive local results
Balancing creative activations with bottom-line sales goals
Timestamps 00:00 – Why the Taylor & Travis podcast moment matters for sports marketing 01:33 – Lesson 1: The power of cross-audience partnerships 05:55 – How to bundle game tickets with partner offers for bigger impact 06:21 – Lesson 2: Showing your players’ human side 08:44 – Player-chef cook-off activation idea 10:57 – Lesson 3: Give fans something they’ll talk about 13:16 – Recap: Turning buzz into ticket sales
Call to Action Ready to brainstorm your own collaboration ideas? Visit sportsmarketingmachine.com to schedule a call and map out how these tactics can fit into your ticket sales funnel.
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Quote Pulls / Social Teasers
“Don’t just partner with brands your fans already love—find ones with a compatible but different audience.”
“Your players’ content is gold. Show their personality, not just their athletic skill.”
“Sometimes the quirky, unexpected ideas create better engagement than polished videos.”
Sports Marketing Machine Podcast